Measuring Brand Transformation With Land O’Lakes
Land O’Lakes, Inc., best known for its iconic butter brand, is one of the nation’s largest cooperatives, owned by individual dairy farmers and agricultural retailers. Land O’Lakes today has a unique...
View ArticleMarriott Digital Services’ Business Model Was Turned On Its Head During the...
This post is part of our Moment Makers series, which takes a deep dive into how marketers use technology to build data-driven customer experiences that feel natural, relevant, and right on time....
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The Top 5 Improvements Marketers Are Making Right Now + More From Our...
Eighty-eight percent of customers expect companies to accelerate digital initiatives, yet nearly one in three marketers has reported a decrease in advertising and marketing spends over the past year....
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3 Steps for a Winning Digital Engagement Strategy
How can you increase digital engagement? Anticipate your customers’ needs — and tailor your messaging to fit those needs. We found that currently 73% of customers expect companies to understand their...
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5 Healthcare Personalization Marketing Strategies to Save Time, Money, and Lives
All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. How do they balance those business demands while...
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Your One-Stop Guide to AI in Marketing
There’s been a lot of buzz lately about how marketers can use AI to enhance customer experiences and productivity. But for AI in marketing to fully reach its potential, we need to truly understand how...
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All You Ever Wanted To Know About Marketing Campaigns
Think about a product or service you recently purchased. That favorite new item you’ve been telling all your friends about. What were the ways it caught your attention and convinced you to buy it?...
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